Brand activation for the launch of the new Prada fragrance, Paradigme, across multiple locations in London and New York.
The video below shows the pop-up installation in Canary Wharf.
https://www.tiktok.com/@shortyceleb/video/7551044148061654294
The video below shows the pop-up installation in Canary Wharf.
https://www.tiktok.com/@shortyceleb/video/7551044148061654294
I produced the key artwork assets for the activation, including posters, digital screens, invitations and a customisable folding journal.
